Frank Norton: Executive Writer Content Strategist Integrated Digital Marketer


I’m a seasoned business journalist and an avid corporate communicator for global brand teams and internal affairs. I have extensive experience in digital marketing-communications and critical message development, plus solid writing backgrounds in financial services, IT, predictive analytics, and healthcare. Below are two distinct categories; one that features Business & Investigative Journalism clips and the other, which showcases Corporate Writing & Production.


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University of Miami

Master’s of Business Administration (MBA), International Marketing


Ramapo College of New Jersey



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Inbound Lead Generation


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Individual Freelance & Close Partnership with Call Design / Raleigh – Durham, NC

Executive Writer, Content Strategist, Digital Marketer, Communications Consultant

2010 – Present

NetApp  / Raleigh, NC

Customer Success Storyteller

2019 – 2020

Vanguard Software Corporation / Raleigh, NC

Sr. Writer & Marketing Content Strategist

2014 – 2018

Self-Help / Durham, NC

Communications Manager and Content Strategist

2011 – 2012

Capstrat / Raleigh – Durham, NC

Integrated Marketing – Communications Consultant

2010 – 2011

RBC Bank / Raleigh, NC

Communications Manager

2008 – 2010

News & Observer / Raleigh, NC

Reporter (Business) 

2004 – 2008

Honors & Awards




Royal Bank of Canada (US Division) · Jan 2010

RBC Performance — Employee Commitment/ Capacity

Jim Brown, Managing Director of PIB and Verna Gessaman, Sr. Manager, Community and Economic Development, would like to recognize Frank Norton for his work on a recent project for our group. He agreed to help us better articulate a project proposal for new and additional business capture. He effectively and efficiently read through prepared materials, researched, asked clarifying questions, and was able to bring it all together in a very well crafted written proposal.
Thank you Frank for your efforts on behalf of our department.

Royal Bank of Canada (US Division) · Jan 2010

Urgent Communication Award

Awarded for writing urgent, all-employee communique from the desk of the CEO of RBC Bank. employee

News & Observer · Jan 2006

The Good Ear Award

Presented to Frank Norton for his well-written, groundbreaking look into the body parts industry:
“Frank had two amazing stories, the first in Business [Aug. 22] and the second on 1A [Aug.23], about a body parts supplier who, in his (Frank’s) words ‘carved corpses in a local funeral home’s unsterilized embalming room.’ Frank made the most of this story with vigorous writing that captured the horror of what happened without crossing the line into sensationalism. Chilling.”

Society of American Business Editors and Writers · Jan 2005

Best in Business (05)

Finance and investments expert for business team that won SABEW’s Best in Business overall excellence award.

Society of American Business Editors and Writers (SABEW) · Jan 2004

Best in Business (04)

South Carolina Press Association (SCPA) · Jan 2004

Business Reporting Award

South Carolina Press Association · Jan 2004


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Value Statement

My approach to business writing and storytelling puts fundamentals first –– analyze audiences, understand product or mission values, and craft and deliver clear, compelling narratives that get to the heart of target groups. But this is all for naught if our content goes unseen, which is why I make SEO an integral part of my writing and communications development process. This requires staying abreast of continually evolving market lexicon, and optimizing content to improve channel effectiveness.

In terms of work style, I’ve learned by doing that successful communications are a shared effort, and that building harmony among sometimes diverse message partners is essential. This quality has helped me achieve positive results in my career roles as business journalist, senior writer, and marketing- and internal-communications head.

Background and expertise:

  • Expert writer with solid experience creating digital media campaigns, integrating digital channels and leveraging analytics tools to optimize outreach and inbound marketing for large organizations with complex solution sets and audiences.
  • Excellent research and presentation skills under extremely tight deadlines – award winning business and investigative reporter.
  • Strong financial and technology acumen with a focus on cloud gear and delivery.
  • Deep experience with cross-functional team cooperation and implementation of agile team processes.
  • Strong digital media skills, especially in SEO, analytics, message and campaign optimization, A/B Testing, lead generation, UX Experience, social media.
  • Consistently successful in building rapport and trust with executive leadership – extensive interviewing, critical proposal development, and executive writing.
  • Leadership experience launching financial and IT products and developing complex messages and execution steps around legislative and regulatory issues, product and process launches, mergers, integrations, divestitures, organizational restructurings, layoffs, expansions, legal wrangling, and organization-wide process overhauls.
  • Extensive business reporting for major news organizations and foreign bureaus of international wires.

I’m certain that I can help and would love to talk about how we can collaborate. Writing and creative work samples are available at I can provide more if needed.

Francis A. Norton (M) 919-600-9881

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Name: Frank Norton
Phone: 919.600.9881