My approach to business writing and storytelling puts fundamentals first –– analyze audiences, understand product or mission values, and craft and deliver clear, compelling narratives that get to the heart of target groups. But this is all for naught if our content goes unseen, which is why I make SEO an integral part of my writing and communications development process. This requires staying abreast of continually evolving market lexicon, and optimizing content to improve channel effectiveness.

In terms of work style, I’ve learned by doing that successful communications are a shared effort, and that building harmony among sometimes diverse message partners is essential. This quality has helped me achieve positive results in my career roles as business journalist, senior writer, and marketing- and internal-communications head.

Background and expertise:

• Expert writer with solid experience creating digital media campaigns, integrating digital channels and leveraging analytics tools to optimize outreach and inbound marketing for large organizations with complex solution sets and audiences.
• Excellent research and presentation skills under extremely tight deadlines – award winning business and investigative reporter.
• Strong financial and technology acumen with a focus on cloud gear and delivery.
• Deep experience with cross-functional team cooperation and implementation of agile team processes.
• Strong digital media skills, especially in SEO, analytics, message and campaign optimization, A/B Testing, lead generation, UX Experience, social media.
• Consistently successful in building rapport and trust with executive leadership – extensive interviewing, critical proposal development, and executive writing.
• Leadership experience launching financial and IT products and developing complex messages and execution steps around legislative and regulatory issues, product and process launches, mergers, integrations, divestitures, organizational restructurings, layoffs, expansions, legal wrangling, and organization-wide process overhauls.
• Extensive business reporting for major news organizations and foreign bureaus of international wires.

I’m certain that I can help and would love to talk about how we can collaborate. Writing and creative work samples are available at franknortoncomms.com. I can provide more if needed.

Francis A. Norton (M) 919-600-9881